As Carol Roth says, “Never trust anyone who won’t tell you that you have spinach stuck in your teeth.” I couldn’t agree more. Like Carol, I also say what needs to be said, especially when it comes to business.
And that’s probably why more would-be franchise owners don’t use my advisory services.
While I love the business model of franchising and really feel that it can be a real path (for some) to The American Dream, it’s not a guaranteed path. As a matter of fact, becoming the owner of a franchise-type of business isn’t for most people. Here’s why:
There’s real financial risk
Conventional wisdom seems to suggest that buying a franchise is a much lower risk proposition than starting a business completely from scratch. It can be, but not always.
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My industry tends to use very enticing phrases that are designed to make you feel that there’s hardly any risk involved if you buy a franchise. Here are a few popular ones:
“Be in business for yourself, but not by yourself.”
“You’re buying a business in a box.”
“Franchises are turnkey businesses.”
It’s true that when you buy a franchise, there are already systems in place that are meant to help you start your new business in a very organized manner. In most cases, a team from your franchise’s headquarters is there during the first day or two, (sometimes longer) of your grand opening. So, you’re really not by yourself. That’s a good thing, and it’s one of the best things about franchising. A support system is in place.
But, is a franchise business really a “turnkey” business? Absolutely not. The only thing that closely resembles the word “turnkey” is the franchise system itself…not the actual franchise business. Who do you think is the one “turning the key” every day?
If it was easy…
More people would be writing checks to franchisors (a lot more). But, most people don’t become franchise owners. As a matter of fact, most people don’t become business owners at all.
That’s because there’s this thing called “reality” that starts to set in. Sometimes, it sets in very early in the “I want to be my own boss, darn it” stage. It’s usually a week-long thought…maybe two. Then, a wave of nausea sets in, usually due to the mere thought of using one’s own money to start a business with no guarantee of a positive (and profitable) outcome.
Or it sets in late in the process. I’ve worked with former company CEOs with significant net worth and watched them curl up into the fetal position (figuratively) right before they were going to sign a franchise contract (and write a $35,000 check for the up-front franchise fee) because they couldn’t get past the fear part of investing in a business of their own.
The bottom line is that there is financial risk involved when you buy a franchise. It’s not because franchising is evil. It’s because there’s a possibility that you can lose your money if things go wrong. You can lower your risk by learning all that you can about the business model of franchising, figuring out if you’re a good candidate for franchise ownership, and then carefully choosing and properly researching the franchises that you’re interested in.
So, what do you think? Are franchises an easier or “safer” way to be an entrepreneur? Please share your thoughts in the comments below!
If you have limited time, money, or skills or if you just want to make money a lot faster and easier, then you’ll want to check out Internet marketing business in a box programs. But…
What are Internet business in a box programs?
A business in box is what I call a business opportunity that has everything done for you – the high converting squeeze pages, autoresponder emails, Internet marketing training, business products and services that you earn commissions off of.
Everything is done for you all you have to do is just get traffic to your business system.
But there’s more to it than that. Let me explain…
The Reality of Internet Marketing Business in a Box Programs
Opportunities For Businesses
If I told you that all business in box programs are great and all you have to do is just sign up and watch your money roll in, I’d be fooling ya.
Why?
Not all business in box programs are out to do good. I will go as far as to say the vast majority are pure junk.
There has been a slew of Internet marketing business in a box programs that have been disappointing to say the least. Some of these programs offer very little in terms of training and the business courses they sell are far less dazzling than they want you to believe.
Basically with these kinds of programs you’re just selling a system to someone who then sells the system to someone else and so on. There’s no value at all. The products have no value, the training is pretty much non-existent, and the system is pretty much worthless.
Not to be a Debbie Downer, but you do want to spend your time and money on things that actually work, that help people, and that intrinsically has some value.
And yes they’re out there and yes a business in a box will help you earn money a lot faster because you’re not bogged down creating landing pages, finding products to promote, and what not.
It can be a shortcut to the top but you still have to put in the effort to get traffic. There is no system that does everything for you and you wouldn’t grow as a marketer anyway if you did absolutely nothing in your business. Your income only expands as much as you grow.
Do you want to know what systems out there that actually work? Read on…
Internet Businesses in a Box Worth Looking Into…
Hopefully you’ve read everything above before you came down to this section. If not, you’ll want to read it before even looking at these businesses in a box… Nevertheless, you want to still do your due diligence because programs can change…
3.Plug in Profit Site System
This system is probably one of the longest running home business systems on the ‘net. Plug in Profit Site, created by Stone Evans, is a system that is put together for you FREE of charge as long as you join at least one program. The programs change constantly (one of my pet peeves of this program), with the only consistent program to date being SFI, which is also free to join.
In addition, they will set up a WordPress blog for you with a custom theme and *host it for you at no charge (as of this writing). You also get a year’s worth of autoresponder messages and a 30 day training guide to help you with your new system.
If you want to get started in the make money online niche, this is a good way to get off to a fast track with minimal to no out of pocket expenses and is probably the best bargain on the Internet. Click Here to learn more...
*FYI – In the past PIPS would make you get hosting in order to use their system. As far as I know they’re not doing that as of this writing, but things could change. If you’re on a tight budget and can’t afford your own hosting, I encourage you to tap into this system while they still pay for hosting.
2.Internet Business Kit
This is Billee Brady – the creator of IBK.
Started by Billee Brady, this home business system shows you how to set up a business funnel complete with lead capture pages, email messages.
Internet Business Kit (IBK) offers Internet marketing training and marketing software to help you generate traffic.
This is a very simple business in a box program that consists of only ONE business. Watch the videos to get the inside scoop as to why this program works so well.
1.The Four Percent Group (Pre-Launch)
Vick Stizheus, – creator of the 4 Percent Group and top income earner in multiple programs…
This is a different beast than Plug in Profit Site and Internet Business Kit.
This system is designed to make Internet marketing a lot simpler to get results.
If you’ve struggled in the past to make good money online, you’ll want to at least check out the webinar…
Why You Would Want a Internet Marketing Business in a Box
I gotta be upfront with ya – having a done for you business is very attractive, but it can also make you a lazy marketer if you don’t keep growing and expanding yourself and your business.
If you think all you have to do is just sign up and you’ll get rich overnight, well you’re quite mistaken.
With that said, a business in a box is right for you as long as you have realistic expectations and if:
- You’re a beginner Internet marketer with a strong desire to succeed…
- You’ve failed before because you found Internet marketing confusing…
- You have not made the kind of money you want to make online…
- You’re a busy person who doesn’t have time to create landing pages and funnels…
- You’re not a technical person…
- You simply want a one-stop solution that works out of the gate – and alls you gotta do is just drive traffic to your landing page…
Internet marketing business in a box programs just plain shoot you to the front of the line a lot easier and quicker – as long as you’re willing to do your part and put effort into your business.
Make sure you do your due diligence before joining any program. If you know of any other type of LEGIT home business in a box program, leave it in the comments below…
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